Digital Marketing Certified Masters TrainingGSET (Guaranteed Self Employment Training) (340 Hours)
Course Overview
Under this course students will learn about maintenance of a systematic technical record of the data, analytics, and other digital engineering resources. This course will prepare students to develop a successful own digital marketing strategy and marketing campaign.
Who Can Enroll ?
This Course is created explicitly for:
Scholars
Sales and marketing people
Digital Marketing Professionals
Sales Professionals
Students
Entrepreneurs
Course Module
This course will cover the below mentioned topics in the duration of 340 hours.
Marketing Fundamentals
What is Marketing?
4 P’s of Marketing
Why is marketing important?
Need for Marketing for any business.
Marketing methods.
Internal & External components for the marketing environment
Fundamental of Sales
Selling methodology
Difference between sales & marketing
Selling Equation
Image & Sales Process
Psychology behind sales
Buying & Selling Process
Introduction to DM
Introduction to digital marketing
Digital vs Traditional marketing
Effectiveness of digital marketing
Various verticals of digital marketing
Scope & Opportunities for digital marketing
Job Roles & Designations
Introduction to Digital Platforms
Search Engines
Social Media Platforms
Email Marketing
Introduction to Search Engines
What are Search Engines?
What is a Web Browser?
Search Engine workflow
Evolution of Search Engines
SEO Vs SEM Overview
Website Planning & Creation
Understanding website elements
Domain and Hosting
Learning Wordpress
Wordpress Dashboard Walkthrough
Theme Selection
Create your first webpage
Adding content to your site
Working with plugins
Fundamentals and Nuances of designing
Search Engine Optimization
SEO Introduction
Search Engine Ranking Factors
Anatomy of Search Results
Keyword Research Basics
Optimize your content
Checking SEO Traffic in Google Analytics
Google Search Console Walkthrough
Adding a Website Inside Search Console
Setting Up the Preferred Website Version
Fetch as Google for Quick Indexing
Security and Malware Prevention for Good SEO
Search Analytics and Keyword Analysis
Crawl Data, Sitemaps and URL Parameters
Other Resources in Search Console
Google Analytics
Introduction to analytics
How google analytics works
Accounts, profiles, user navigation
How to connect google analytics with website
Basic metrics
Traffic sources
Direct, Referring and search traffic
Understanding bounce rate, uniques visitors, sessions
Geographic and language information
Reports
On-Page SEO
Webpage Basics - HTML, JavaScript, CSS
Publishing your first BLOG
HTML Tags for SEO
Optimizing your Title, H1 & Meta Tags
Page Speed Analysis
Mobile Friendliness
Keyword Usage
Crawling, XML,HTML Sitemaps
Robots.txt
URL Architecture
Ideal Content-Length for Good SEO
LSI Keywords (Latent Semantic Index)
Plagiarism check
Page Redirects
Schema & Markups
Negative On-page SEO’s to avoid
Keyword Stuffing is a disease!
On-page SEO best practices
Off-page SEO
Understanding Off-Page Optimization
DoFollow and NoFollow Links
High-Quality Backlinks with Guest Posting
What are Backlinks and their significance?
Link Quality & Link Juice/Equity
Dofollow vs Nofollow links
Anchor Text and its types
Anchor Text Diversity
How to Build Backlinks
What are the different platforms for blogging?
How to find blogs for commenting using "footprints"
How to find if they are dofollow or nofollow.
How to craft comments to get accepted and approved
Local SEO
How to Add a Listing on Google My Business
How to set up Schema Markup for Local Businesses (NAP)
How to find and get citations
How to get reviews and social signals
How to get social signals
Scaling Search Traffic with Long Tail Keywords
Search Engine Marketing
Understand the mechanics of paid search ranking.
How does SEM Auction works?
Create a search engine marketing campaign and evaluate its effectiveness.
Recommend changes that will improve the campaign’s conversion rates.
Online Advertising
Understand the various methods of online display advertising.
Create an online display ad campaign and measures its ROAS (return on ad spend).
Online Reputation Management
Implement online reputation management tactics to improve the online reputation of a Brand.
Introduction to Social Media
What is social media
Effectiveness of social media on any business
Various verticals of social media
Content as a foundation of social media
Psychology of social sharing
Building shareable content
Creating a successful social media strategy
Facebook Marketing
Introduction to Facebook
Why marketing on Facebook
Facebook terminologies
Facebook AIDA concept
Profiles vs Pages vs Groups
KPI’s to measure success
Connect with your Facebook audience
Facebook Pages
Why Facebook page?
Setting up your first business page
7 ways to get likes
Manage roles in your Facebook Page
Understanding Publishing tools
Create your first Facebook post
Right ways to use hashtags
Instant Articles
Walkthrough the Facebook Page settings
Best practices to optimize your Facebook Page
Facebook Ads Manager
Understanding Ads Manager
Create your first Facebook Ad
Different types of ads
Understanding split testing
Significance of campaign budget optimization
Deep dive into custom & look-a-like audience
Understanding Facebook Pixel
Understanding Location & Demographics
Target the audience with the right interest & behavior
Facebook Ads placement
Targeting Instagram through Facebook Ads Manager
Budgeting & Scheduling
Write ads that sell
Create a Lead generation ad
Different types of ad formats and their significance
Understanding Facebook Insights
Facebook Messenger Marketing
ChatBot Creation
Creation of Chat Flows
Collecting Leads
Integrating With Email Marketing tools
Instagram Marketing
Instagram Marketing Overview
Types of Instagram Account
Setting up your Instagram business account
Navigating through the settings
Optimizing your Instagram business profile
How to write the right Bio
Crafting an Instagram content strategy
Significance of hashtags
Influencer marketing on Instagram
Instagram Ads
Analytics & Measurement
Linkedin Marketing
Understanding Linkedin
Overview of the B2B sector
Sales navigation through LinkedIn
LinkedIn for personal branding
Brand marketing on Linkedin
LinkedIn company pages
Build a brand presence on LinkedIn
LinkedIn Ads
Linkedin Insights
Pinterest Marketing
Why use Pinterest
Pinterest for business
Pinterest terminologies
Create a Design - boards, pin
Leveraging rich pins
Create a business profile
Model influencers
Pinterest Profile SEO
Claim your website through Pinterest
Why Pinterest ads work
Pinterest marketing best practices
Analytics & Measurement
Twitter Marketing
Why Twitter and its usefulness
Understanding Twitter terminologies
Twitter marketing for brand awareness
Twitter marketing for influencers
Microblogging with twitter
A business account in Twitter
Significance of hashtags
How to get followers on twitter
Share your tweets
Get more retweets
Twitter ads campaign fundamentals
Measure your success through analytics
Youtube Marketing
Fundamentals of Youtube Marketing
Setting up a channel
Subscribers hack
Drive traffic to your channel
Find keywords for your videos
How to verify your account
Youtube terminologies, cards, end screen
Youtube broadcasting
Monetize your videos
Analytics & Reports
Email Marketing
Introduction to Email-Marketing
Setting up an Email Marketing Machine
Types of Emails
Setting up an account on MailChimp & GetResponse
Email contact strategy template
Email Template Model
Creating an Email List
Route-map to grow your email list
Email Marketing best practices
Event triggered emails
Create your first email marketing campaign
Report analysis and campaign’s success measurement
Email automation overview & benefits
How email automation works?
Choose the right automation platform
What are workflows & how to create workflow
Simple automation function with mailchimp
Affiliate Marketing
Affiliate marketing & its purpose
The affiliate business model
Market vs Target market vs Niche market
How affiliate marketing is beneficial for a business & individual
How to Find Buyers & Get Buyer Traffic
Physical Products - Proven Framework to Find Profitable Affiliate Products
Digital Products - Proven Framework to Find Profitable Affiliate Products
How to Get Approved by Any Affiliate Network
Affiliate Marketing Tools for Super Affiliates
Reviews & Comparisons Strategy To Get Buyer Traffic
Video Affiliate Marketing on YouTube
Powerful and Proven Email Marketing Strategies
Build High Converting Email Captures
Inside Commission Junction (CJ.com)
Inside Amazon Affiliate Marketing System
How to Prevent Getting Banned from Amazon Associates Programs
Understanding the right methodology to do affiliate marketing
Business offering affiliate marketing
Resources required to become an affiliate
Finding related keywords
CPS vs CPA
Top affiliate marketers in the market
Route-map to do become a successful affiliate
Segregation of affiliate marketing, mobile & web
Affiliate marketing channels & content
Relationship & List building
Increase Conversion
Lead Magnets
How to generate leads in affiliate marketing
What is pillar content and cluster content
What is profit content and non profit content.
How to interlink content to get the best SEO results.
Content types ideal for niche affiliate websites.
How to get quality content written and promote it
Scaling For Profit
The Facebook Ad Method to Build an Email List at Low Cost
Promoting Affiliate Links via Google AdWords
10K Per Month Challenge - Winning Content Strategies for Niche Affiliate Websites
Content Marketing
Forming a Mission Statement
Deciding How You’ll Use Content Marketing
Selecting a Niche
Identifying Your Unique Propositions
Identifying a Target Audience
Getting your message into the media
Forming a Core Message and Secondary Messages
Creating and Using an Editorial Calendar
Establishing an Online Footprint, Starting with a Blog
Writing for the Web
Performing a Competitive Analysis
Understanding the Importance of Images, Audio, and Video
Collecting Content Ideas
Setting Up Google Alerts
Generation of content ideas using social media, newsjacking, brainstorming and mind
mapping, and keyword search
Building Your Brand
Content Promotion
Mapping Your Customer Journey
Different Variations of Content
Different Formats of Content
Content Repurposing
Content Distribution - Search Engine Optimization
Content Distribution - Facebook, Linkedin, Quora, Twitter, Pinterest, Youtube, Guest Posting, Comment Marketing, Email Marketing
Measuring Effectiveness of your Content Marketing
How to Create a Content Calendar
Content Marketing Career Prospects
Additional Modules
Case Studies Assignments on Case Studies Google Digital Ads Fundamentals training + certification Google Digital Garage training + certification
Why choose Synergy?
Synergy School of Business is the first & only Institute in India to offer
Stukent simulators for offline classes
$100000 ad credit to spend & learn through simulators in offline classes
Bing Ad Credit
Exemplary Technology Support
We are the only institute to offer,
Domain Valid for 1year Worth INR 1500
Hosting Service Valid for 1year Worth INR 7500
Virtual Search Engine Ad credits worth $50000 ( Should be utilized in Stukent simulator)
Virtual Social Media Ad credits worth $50000 ( Should be utilized in Stukent simulator)
Bing Ads Credit worth upto $100
Hubspot CMS Tool training
Text Books Worth INR 3000
Subscription to Social Community with Lifetime Support worth INR 10,000
Question and Answers Forum with Lifetime Support worth INR 10,000
Live online AMAs (Ask Me Anything) worth INR 25,000
E-Book on Top 25 Digital Marketing Interview Questions worth INR 2000
Hootsuite Platform Certificate and Marketing Certificate Coupon worth $300
Eccentric Curriculum for Upskilling Students
Designed and developed in association with HubSpot, Stukent & HootSuite.
Training covers over 50 different learning modules
Exclusive tie-up with SBI for educational loans!
340+ hours of practical hands-on experiential training to learn and efficiently use paid & free digital marketing tools and platforms.
Learning Outcome of Masters in Digital Marketing Course:
Under this course the students will learn about:
Effective Google ad campaigns
Website enhancement to breed more website traffic through organic or non-paid resources.
Maintenance of online presence through all social media platforms.
Broadcasting themselves as "Digital Marketing executive/expert/specialist."
Job Opportunities for Masters in Digital Marketing Course:
Masters in Digital Marketing makes you eligible to compete for the below mentioned positions:
Digital Marketing consultant.
The Marketing Manager
The Brand Manager
Business Analytics Specialists
The Web Designer
Search Expert
Mobile Marketing Expert
Email Marketer
Search Engine Optimization Expert
Online Content Developer
Hurry up! Book yourself a seat to learn all the tactics required to become a successful digital marketer.
