Digital marketing has hugely transformed the techniques adopted by different brands and businesses for marketing their products or services. People now a days are more inclined towards online content which makes Digital Market a popular niche to digital knowledge. Through the foundation course of DIGITAL MARKETING, students will learn about this cutting-edge technology and its importance in the current business market.
Who Can Enroll?
This course is applicable for anyone who is interested in digital marketing and is willing to capitalize in this booming industry. The course is ideal for:
Freshers
Sales and marketing people
Entrepreneurs
Business Owners (Big or Small)
Marketing Professionals
Sales Professionals
IT professionals
Students (Any Background)
Course Content
The course module will cover the following topics:
Marketing Fundamentals
What is Marketing?
Why is marketing important?
Internal & External components for
the marketing environment
4 P’s of Marketing
Need for Marketing for any business.
Marketing methods
Fundamental of the Sales
Selling methodology
Difference between sales & marketing
Selling Equation
Image & Sales Process
Psychology behind sales
Buying & Selling Process
Introduction to DM
Introduction to digital marketing
Digital vs Traditional marketing
Various verticals of digital marketing
Scope & Opportunities for digital marketing
Job Roles & Designations
Introduction to Digital Platforms
Search Engines
Social Media Platforms
Email Marketing
Learning Digital Marketing with Website
Introduction to Search Engines
Indexing & Crawling Basics
Website vs Web-pages
Wireframe
Introduction to SEO
Introduction to Search Console
Introduction to Google Analytics
Advanced Digital Marketing
DMCA (Digital Marketing Copyrights Act)
Google Algorithm Updates
Step by Step Guide to Keyword Research
SEO Best Practices
How to do Website Audit
How to build your brand on Facebook
Conversion Rate Optimisation
Experience with Google Tag Manager
Publishing your first BLOG
E-mail Marketing
Introduction to Email-Marketing
Setting up an Email Marketing Machine
Creating an Email List
Create your first email marketing campaign
Strategies to build an email list
Paid Advertising
SEM vs SEO
Why do Paid Advertising
Structure of Google Ads Account
Create your first google ads campaign
SMO vs SMM
How facebook advertising works
Running an effective lead generation campaign on Facebook
Understanding Facebook Insights
Facebook CHATBOT automation
Brand case studies
Linkedin for personal branding
Linkedin company pages
Linkedin Advanced Search
Additional Modules
Case Studies
Assignments on Case Studies
Google Digital Ads Fundamentals training + certification
Google Digital Garage training + certification
Why choose Synergy?
Synergy School of Business is the first & only Institute in India to offer
$50,000 ad credit to spend & learn through simulators in offline classes
Bing Ad Credit
Exemplary Technology Support
We are the only institute to offer,
Domain Valid for 1 year Worth INR 1500
Hosting Service Valid for 1 year Worth INR 7500
Text Books Worth INR 3000
Subscription to Social Community with Lifetime Support worth INR 10,000
Question and Answers Forum with Lifetime Support worth INR 10,000
Live online AMAs (Ask Me Anything) worth INR 25,000
E-Book on Top 25 Digital Marketing Interview Questions worth INR 2000
Eccentric Curriculum for Upskilling Students
Designed and developed in association with HubSpot, Stukent & HootSuite.
Training covers over 50 different learning modules
200+ hours of practical hands-on experiential training to learn and efficiently use paid & free digital marketing tools and platforms.
Learning Outcome
After completion of this course, the students will:
Get an in-depth knowledge about digital marketing
Study exactly how to use different digital marketing tools for the promotion of a product or a Service or any other Brand promotion.
Procure a basic understanding of different marketing automation tools.
Job Opportunities
After successful completion of this course, participants will be eligible to apply for a job in any organization as a digital marketer. They can also work as a :
The PMI, PMP, ACP, CAPM, PMBOK are registered marks of the Project Management Institute, Inc.The PMI Registered Educational Provider Logo is a registered mark of the Project Management Institute, Inc.The PMI logo is a registered mark of the Project Management Institute, Inc.
