Digital Marketing Foundation Course (40 Hours)

Course Overview

Digital marketing has hugely transformed the techniques adopted by different brands and businesses for marketing their products or services. People now a days are more inclined towards online content which makes Digital Market a popular niche to digital knowledge. Through the foundation course of DIGITAL MARKETING, students will learn about this cutting-edge technology and its importance in the current business market.

Who Can Enroll?

This course is applicable for anyone who is interested in digital marketing and is willing to capitalize in this booming industry. The course is ideal for:

  • Freshers
  • Sales and marketing people
  • Entrepreneurs
  • Business Owners (Big or Small)
  • Marketing Professionals
  • Sales Professionals
  • IT professionals
  • Students (Any Background)

Course Content

The course module will cover the following topics:

Marketing Fundamentals
  • What is Marketing?
  • Why is marketing important?
  • Internal & External components for
  • the marketing environment
  • 4 P’s of Marketing
  • Need for Marketing for any business.
  • Marketing methods
Fundamental of the Sales
  • Selling methodology
  • Difference between sales & marketing
  • Selling Equation
  • Image & Sales Process
  • Psychology behind sales
  • Buying & Selling Process
Introduction to DM
  • Introduction to digital marketing
  • Digital vs Traditional marketing
  • Various verticals of digital marketing
  • Scope & Opportunities for digital marketing
  • Job Roles & Designations
Introduction to Digital Platforms
  • Search Engines
  • Social Media Platforms
  • Email Marketing
Learning Digital Marketing with Website
  • Introduction to Search Engines
  • Indexing & Crawling Basics
  • Website vs Web-pages
  • Wireframe
  • Introduction to SEO
  • Introduction to Search Console
  • Introduction to Google Analytics
Advanced Digital Marketing
  • DMCA (Digital Marketing Copyrights Act)
  • Google Algorithm Updates
  • Step by Step Guide to Keyword Research
  • SEO Best Practices
  • How to do Website Audit
  • How to build your brand on Facebook
  • Conversion Rate Optimisation
  • Experience with Google Tag Manager
  • Publishing your first BLOG
E-mail Marketing
  • Introduction to Email-Marketing
  • Setting up an Email Marketing Machine
  • Creating an Email List
  • Create your first email marketing campaign
  • Strategies to build an email list
Paid Advertising
  • SEM vs SEO
  • Why do Paid Advertising
  • Structure of Google Ads Account
  • Create your first google ads campaign
  • SMO vs SMM
  • How facebook advertising works
  • Running an effective lead generation campaign on Facebook
  • Understanding Facebook Insights
  • Facebook CHATBOT automation
  • Brand case studies
  • Linkedin for personal branding
  • Linkedin company pages
  • Linkedin Advanced Search
Additional Modules
  • Case Studies
  • Assignments on Case Studies
  • Google Digital Ads Fundamentals training + certification
  • Google Digital Garage training + certification

Why choose Synergy?

Synergy School of Business is the first & only Institute in India to offer

$50,000 ad credit to spend & learn through simulators in offline classes

Bing Ad Credit

Exemplary Technology Support

We are the only institute to offer,

  • Domain Valid for 1 year Worth INR 1500
  • Hosting Service Valid for 1 year Worth INR 7500
  • Text Books Worth INR 3000
  • Subscription to Social Community with Lifetime Support worth INR 10,000
  • Question and Answers Forum with Lifetime Support worth INR 10,000
  • Live online AMAs (Ask Me Anything) worth INR 25,000
  • E-Book on Top 25 Digital Marketing Interview Questions worth INR 2000

Eccentric Curriculum for Upskilling Students

  • Designed and developed in association with HubSpot, Stukent & HootSuite.
  • Training covers over 50 different learning modules
  • 200+ hours of practical hands-on experiential training to learn and efficiently use paid & free digital marketing tools and platforms.

Learning Outcome

After completion of this course, the students will:

  • Get an in-depth knowledge about digital marketing
  • Study exactly how to use different digital marketing tools for the promotion of a product or a Service or any other Brand promotion.
  • Procure a basic understanding of different marketing automation tools.

Job Opportunities

After successful completion of this course, participants will be eligible to apply for a job in any organization as a digital marketer. They can also work as a :

  • Digital Marketing Executive
  • Seo Executive
  • Social media Executive

Apply Now.

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We train you to grab the below certification conducted by Google

Google digital Ads fundamentals certification

Google digital Garage training certification

30+ freemium & premium tools you learn

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The PMI, PMP, ACP, CAPM, PMBOK are registered marks of the Project Management Institute, Inc. The PMI Registered Educational Provider Logo is a registered mark of the Project Management Institute, Inc. The PMI logo is a registered mark of the Project Management Institute, Inc.
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