Search Engine scholar Program (SEO) / (SEM) (120 hours)

Course Overview

This course is specially designed for students, fresher, sales and marketing beginners, working professionals and business owners, who aspire to become marketing masters in search engine Marketing by implementing organic as well as paid advertising strategies and to gain an understanding of digital marketing. Students will also be learning the Benefits and Advantages of practicing digital marketing and optimization of web pages or websites in search engines to increase popularity, trust, and ranking on SERP's.

Who Can Enroll ?

This Course is mainly designed for:

  • Freshers
  • Sales and marketing people
  • Entrepreneurs
  • Business Owners (Big or Small)
  • Marketing Professionals
  • Sales Professionals
  • IT professionals
  • Students (Any Background)

Course Module

This course will broadly cover the below mentioned topics:

Marketing Fundamentals
  • What is Marketing?
  • 4 P’s of Marketing
  • Why is marketing important?
  • Need for Marketing for any business.
  • Marketing methods.
  • Internal & External components for the marketing environment
Fundamental of Sales
  • Selling methodology
  • Difference between sales & marketing
  • Selling Equation
  • Image & Sales Process
  • Psychology behind sales
  • Buying & Selling Process
Introduction to DM
  • Introduction to digital marketing
  • Digital vs Traditional marketing
  • Effectiveness of digital marketing
  • Various verticals of digital marketing
  • Scope & Opportunities for digital marketing
  • Job Roles & Designations
Introduction to Search Engines
  • What are Search Engines?
  • What is a Web Browser?
  • Search Engine workflow
  • Evolution of Search Engines
  • SEO Vs SEM Overview
Website Planning & Creation
  • Understanding website elements
  • Domain and Hosting
  • Learning Wordpress
  • Wordpress Dashboard Walkthrough
  • Theme Selection
  • Create your first webpage
  • Adding content to your site
  • Working with plugins
  • Fundamentals and Nuances of designing
Search Engine Optimization
  • SEO Introduction
  • Search Engine Ranking Factors
  • Anatomy of Search Results
  • Keyword Research Basics
  • Optimize your content
  • Checking SEO Traffic in Google Analytics
Google Search Console Walkthrough
  • Adding a Website Inside Search Console
  • Setting Up the Preferred Website Version
  • Fetch as Google for Quick Indexing
  • Security and Malware Prevention for Good SEO
  • Search Analytics and Keyword Analysis
  • Crawl Data, Sitemaps and URL Parameters
  • Other Resources in Search Console
On-Page SEO
  • Webpage Basics - HTML, JavaScript, CSS
  • Publishing your first BLOG
  • HTML Tags for SEO
  • Optimizing your Title, H1 & Meta Tags
  • Page Speed Analysis
  • Mobile Friendliness
  • Keyword Usage
  • Crawling, XML,HTML Sitemaps
  • Robots.txt
  • URL Architecture
  • Ideal Content-Length for Good SEO
  • LSI Keywords (Latent Semantic Index)
  • Plagiarism check
  • Page Redirects
  • Schema & Markups
  • Negative On-page SEO’s to avoid
  • Keyword Stuffing is a disease!
  • On-page SEO best practices
Off-page SEO
  • Understanding Off-Page Optimization
  • DoFollow and NoFollow Links
  • High-Quality Backlinks with Guest Posting
  • What are Backlinks and their significance?
  • Link Quality & Link Juice/Equity
  • Dofollow vs Nofollow links
  • Anchor Text and its types
  • Anchor Text Diversity
  • How to Build Backlinks
  • What are the different platforms for blogging?
  • How to find blogs for commenting using "footprints"
  • How to find if they are dofollow or nofollow.
  • How to craft comments to get accepted and approved
Local SEO
  • How to Add a Listing on Google My Business
  • How to set up Schema Markup for Local Businesses (NAP)
  • How to find and get citations
  • How to get reviews and social signals
  • How to get social signals
  • Scaling Search Traffic with Long Tail Keywords
Search Engine Marketing
  • Understand the mechanics of paid search ranking.
  • How does SEM Auction works?
  • Create a search engine marketing campaign and evaluate its effectiveness.
  • Recommend changes that will improve the campaign’s conversion rates.
Online Advertising
  • Understand the various methods of online display advertising.
  • Create an online display ad campaign and measures its ROAS (return on ad spend).
Reputation Management
  • Implement online reputation management tactics to improve the online reputation of a Brand.
Content Marketing
  • Forming a Mission Statement
  • Deciding How You’ll Use Content Marketing
  • Selecting a Niche
  • Identifying Your Unique Propositions
  • Identifying a Target Audience
  • Getting your message into the media
  • Forming a Core Message and Secondary Messages
  • Creating and Using an Editorial Calendar
  • Establishing an Online Footprint, Starting with a Blog
  • Writing for the Web
  • Performing a Competitive Analysis
  • Understanding the Importance of Images, Audio, and Video
  • Collecting Content Ideas
  • Setting Up Google Alerts
  • Generation of content ideas using social media, newsjacking, brainstorming and mind
  • mapping, and keyword search
  • Building Your Brand
  • Client Management
  • Content writing assignments
Google Analytics
  • Introduction to analytics
  • How google analytics works
  • Accounts, profiles, user navigation
  • How to connect google analytics with website
  • Basic metrics
  • Traffic sources
  • Direct, Referring and search traffic
  • Understanding bounce rate, uniques visitors, sessions
  • Geographic and language information
  • Reports
Additional Modules
  • Case Studies
  • Assignments on Case Studies
  • Google Digital Ads Fundamentals training + certification
  • Google Digital Garage training + certification

Why choose Synergy?

Synergy School of Business is the first & only Institute in India to offer

Stukent simulators for offline classes

$100000 ad credit to spend & learn through simulators in offline classes

Bing Ad Credit

Exemplary Technology Support

We are the only institute to offer,

  • Domain Valid for 1 year Worth INR 1500
  • Bing Ads Credit worth $100
  • Hosting Service Valid for 1year Worth INR 7500
  • Text Books Worth INR 3000
  • Subscription to Social Community with Lifetime Support worth INR 10,000
  • Question and Answers Forum with Lifetime Support worth INR 10,000
  • Live online AMAs (Ask Me Anything) worth INR 25,000
  • E-Book on Top 25 Digital Marketing Interview Questions worth INR 2000

Eccentric Curriculum for Upskilling Students

  • Designed and developed in association with HubSpot, Stukent & HootSuite.
  • Training covers over 50 different learning modules
  • Exclusive tie-up with SBI for educational loans!
  • 120+ hours of practical hands-on experiential training to learn and efficiently use paid & free digital marketing tools and platforms.

Learning Outcome of this course:

After the successful completion of this course, students will:

  • Proficiency in Search Engine Marketing, SEO, and Google Ads.
  • Plan, Design and Execute Google Ads Campaigns.
  • pOtimize a website and generate Website Traffic with Organic Resources.
  • Join any organization as SEO/Google Ads Expert/ Specialist or Google Ads Consultant.
  • Expert in tools such as SEMrush, Google Analytics etc.
  • $100000 ad credits in Google and $100 in Bing Ads Platform will be given during the course to gain expertise in the respective field.

Job opportunities for a Search Engine Optimization Expert:

After the successful completion of both these courses, students will be designated as the “social media expert/specialist” trained to become a:

  • SEO Executive (Junior/ Senior)
  • SEO Specialist
  • SEO/ Digital Marketing Analyst
  • Search Engine Optimization Trainee
  • SEO Consultant
  • SEO Project Manager
  • SEO and SEM Specialist
  • Ad word Specialist / PPC Expert
  • Analytics Expert
  • SEO Trainer

So Hurry up! And get yourself registered for this course now!!

Apply Now.

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We train you to grab the below free certification

Inbound Marketing Certification

Google Adwords Certification

Google Analytics Certification

Semrush SEO Certification

Stukent mimic pro Certification

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