Search Engine scholar Program (SEO) / (SEM) (120 hours)
Course Overview
This course is specially designed for students, fresher, sales and marketing beginners, working professionals and business owners, who aspire to become marketing masters in search engine Marketing by implementing organic as well as paid advertising strategies and to gain an understanding of digital marketing. Students will also be learning the Benefits and Advantages of practicing digital marketing and optimization of web pages or websites in search engines to increase popularity, trust, and ranking on SERP's.
Who Can Enroll ?
This Course is mainly designed for:
Freshers
Sales and marketing people
Entrepreneurs
Business Owners (Big or Small)
Marketing Professionals
Sales Professionals
IT professionals
Students (Any Background)
Course Module
This course will broadly cover the below mentioned topics:
Marketing Fundamentals
What is Marketing?
4 P’s of Marketing
Why is marketing important?
Need for Marketing for any business.
Marketing methods.
Internal & External components for the marketing environment
Fundamental of Sales
Selling methodology
Difference between sales & marketing
Selling Equation
Image & Sales Process
Psychology behind sales
Buying & Selling Process
Introduction to DM
Introduction to digital marketing
Digital vs Traditional marketing
Effectiveness of digital marketing
Various verticals of digital marketing
Scope & Opportunities for digital marketing
Job Roles & Designations
Introduction to Search Engines
What are Search Engines?
What is a Web Browser?
Search Engine workflow
Evolution of Search Engines
SEO Vs SEM Overview
Website Planning & Creation
Understanding website elements
Domain and Hosting
Learning Wordpress
Wordpress Dashboard Walkthrough
Theme Selection
Create your first webpage
Adding content to your site
Working with plugins
Fundamentals and Nuances of designing
Search Engine Optimization
SEO Introduction
Search Engine Ranking Factors
Anatomy of Search Results
Keyword Research Basics
Optimize your content
Checking SEO Traffic in Google Analytics
Google Search Console Walkthrough
Adding a Website Inside Search Console
Setting Up the Preferred Website Version
Fetch as Google for Quick Indexing
Security and Malware Prevention for Good SEO
Search Analytics and Keyword Analysis
Crawl Data, Sitemaps and URL Parameters
Other Resources in Search Console
On-Page SEO
Webpage Basics - HTML, JavaScript, CSS
Publishing your first BLOG
HTML Tags for SEO
Optimizing your Title, H1 & Meta Tags
Page Speed Analysis
Mobile Friendliness
Keyword Usage
Crawling, XML,HTML Sitemaps
Robots.txt
URL Architecture
Ideal Content-Length for Good SEO
LSI Keywords (Latent Semantic Index)
Plagiarism check
Page Redirects
Schema & Markups
Negative On-page SEO’s to avoid
Keyword Stuffing is a disease!
On-page SEO best practices
Off-page SEO
Understanding Off-Page Optimization
DoFollow and NoFollow Links
High-Quality Backlinks with Guest Posting
What are Backlinks and their significance?
Link Quality & Link Juice/Equity
Dofollow vs Nofollow links
Anchor Text and its types
Anchor Text Diversity
How to Build Backlinks
What are the different platforms for blogging?
How to find blogs for commenting using "footprints"
How to find if they are dofollow or nofollow.
How to craft comments to get accepted and approved
Local SEO
How to Add a Listing on Google My Business
How to set up Schema Markup for Local Businesses (NAP)
How to find and get citations
How to get reviews and social signals
How to get social signals
Scaling Search Traffic with Long Tail Keywords
Search Engine Marketing
Understand the mechanics of paid search ranking.
How does SEM Auction works?
Create a search engine marketing campaign and evaluate its effectiveness.
Recommend changes that will improve the campaign’s conversion rates.
Online Advertising
Understand the various methods of online display advertising.
Create an online display ad campaign and measures its ROAS (return on ad spend).
Reputation Management
Implement online reputation management tactics to improve the online reputation of a Brand.
Content Marketing
Forming a Mission Statement
Deciding How You’ll Use Content Marketing
Selecting a Niche
Identifying Your Unique Propositions
Identifying a Target Audience
Getting your message into the media
Forming a Core Message and Secondary Messages
Creating and Using an Editorial Calendar
Establishing an Online Footprint, Starting with a Blog
Writing for the Web
Performing a Competitive Analysis
Understanding the Importance of Images, Audio, and Video
Collecting Content Ideas
Setting Up Google Alerts
Generation of content ideas using social media, newsjacking, brainstorming and mind
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