Social Media Scholar Program (SMS) (120 Hours)

Course Overview

Social Media Scholars training course is created to teach all the essential skills that are required for social media marketing. This course will acquaint about how to broadcast and market the product on social media, which includes providing in- depth knowledge about influencer marketing, content marketing, web analytics policies and reputation management.

Who Can Enroll ?

This Course is mainly designed for:

  • Freshers
  • Sales and marketing people
  • Entrepreneurs
  • Business Owners (Big or Small)
  • Marketing Professionals
  • Sales Professionals
  • IT professionals
  • Students (Any Background)

Course Module

This course will broadly cover the below mentioned topics:

Marketing Fundamentals
  • What is Marketing?
  • 4 P’s of Marketing
  • Why is marketing important?
  • Need for Marketing for any business.
  • Marketing methods.
  • Internal & External components for the marketing environment
Fundamental of Sales
  • Selling methodology
  • Difference between sales & marketing
  • Selling Equation
  • Image & Sales Process
  • Psychology behind sales
  • Buying & Selling Process
Introduction to DM
  • Introduction to digital marketing
  • Digital vs Traditional marketing
  • Effectiveness of digital marketing
  • Various verticals of digital marketing
  • Scope & Opportunities for digital marketing
  • Job Roles & Designations
Introduction to Social Media
  • What is social media
  • Effectiveness of social media on any business
  • Various verticals of social media
  • Content as a foundation of social media
  • Psychology of social sharing
  • Building shareable content
  • Creating a successful social media strategy
Facebook Marketing
  • Introduction to Facebook
  • Why marketing on Facebook
  • Facebook terminologies
  • Facebook AIDA concept
  • Profiles vs Pages vs Groups
  • KPI’s to measure success
  • Connect with your Facebook audience
Facebook Pages
  • Why Facebook page?
  • Setting up your first business page
  • 7 ways to get likes
  • Manage roles in your Facebook Page
  • Understanding Publishing tools
  • Create your first Facebook post
  • Right ways to use hashtags
  • Instant Articles
  • Walkthrough the Facebook Page settings
  • Best practices to optimize your Facebook Page
Facebook Ads Manager
  • Understanding Ads Manager
  • Create your first Facebook Ad
  • Different types of ads
  • Understanding split testing
  • Significance of campaign budget optimization
  • Deep dive into custom & look-a-like audience
  • Understanding Facebook Pixel
  • Understanding Location & Demographics
  • Target the audience with the right interest & behavior
  • Facebook Ads placement
  • Targeting Instagram through Facebook Ads Manager
  • Budgeting & Scheduling
  • Write ads that sell
  • Create a Lead generation ad
  • Different types of ad formats and their significance
  • Understanding Facebook Insights
Facebook Messenger Marketing
  • ChatBot Creation
  • Creation of Chat Flows
  • Collecting Leads
  • Integrating With Email Marketing tools
Instagram Marketing
  • Instagram Marketing Overview
  • Types of Instagram Account
  • Setting up your Instagram business account
  • Navigating through the settings
  • Optimizing your Instagram business profile
  • How to write the right Bio
  • Crafting an Instagram content strategy
  • Significance of hashtags
  • Influencer marketing on Instagram
  • Instagram Ads
  • Analytics & Measurement
Linkedin Marketing
  • Understanding Linkedin
  • Overview of the B2B sector
  • Sales navigation through LinkedIn
  • LinkedIn for personal branding
  • Brand marketing on Linkedin
  • LinkedIn company pages
  • Build a brand presence on LinkedIn
  • LinkedIn Ads
  • Linkedin Insights
Pinterest Marketing
  • Why use Pinterest
  • Pinterest for business
  • Pinterest terminologies
  • Create a Design - boards, pin
  • Leveraging rich pins
  • Create a business profile
  • Model influencers
  • Pinterest Profile SEO
  • Claim your website through Pinterest
  • Why Pinterest ads work
  • Pinterest marketing best practices
  • Analytics & Measurement
Twitter Marketing
  • Why Twitter and its usefulness
  • Understanding Twitter terminologies
  • Twitter marketing for brand awareness
  • Twitter marketing for influencers
  • Microblogging with twitter
  • A business account in Twitter
  • Significance of hashtags
  • How to get followers on twitter
  • Share your tweets
  • Get more retweets
  • Twitter ads campaign fundamentals
  • Measure your success through analytics
Youtube Marketing
  • Fundamentals of Youtube Marketing
  • Setting up a channel
  • Subscribers hack
  • Drive traffic to your channel
  • Find keywords for your videos
  • How to verify your account
  • Youtube terminologies, cards, end screen
  • Youtube broadcasting
  • Monetize your videos
  • Analytics & Reports
Additional Modules
  • Case Studies
  • Assignments on Case Studies
  • Google Digital Ads Fundamentals training + certification
  • Google Digital Garage training + certification

Why choose Synergy?

Synergy School of Business is the first & only Institute in India to offer

Stukent simulators for offline classes

$100000 ad credit to spend & learn through simulators in offline classes

Bing Ad Credit

Exemplary Technology Support

  • Domain Valid for 1year Worth INR 1500
  • Hosting Service Valid for 1year Worth INR 7500
  • Virtual Ad credits worth $50000
  • Text Books Worth INR 3000
  • Subscription to Social Community with Lifetime Support worth INR 10,000
  • Hubspot CMS Tool training
  • Question and Answers Forum with Lifetime Support worth INR 10,000
  • Live online AMAs (Ask Me Anything) worth INR 25,000
  • E-Book on Top 25 Digital Marketing Interview Questions worth INR 2000
  • Hootsuite Platform Certificate and Marketing Certificate Coupon worth $300

Eccentric Curriculum for Upskilling Students

  • Designed and developed in association with HubSpot, Stukent & HootSuite.
  • Training covers over 50 different learning modules
  • Exclusive tie-up with SBI for educational loans!
  • 120+ hours of practical hands-on experiential training to learn and efficiently use paid & free digital marketing tools and platforms.

Learning Outcome of this course:

After successful completion of this course, students will:

  • Get an in depth knowledge about all social media platforms & will gain an expertise in preserving a company’s online existence in the different social media platforms.
  • Learn to perform fruitful advertisement campaigns on all social media platforms.
  • Get acquainted with creating an engaging and reader friendly content.
  • Learn to use different digital marketing tools, namely Hubspot CRM, Hootsuite, etc.

Job opportunities for this course:

After the successful completion of this course, students will be designated as “social media expert/specialist” and will find jobs as:

  • Digital Marketing Trainer
  • Social Media Executive
  • Social Media Manager
  • Digital Marketing Executive
  • Digital Media Analyst
  • Social Media Strategist

So, Hurry up! Register yourself for this course now!!

Apply Now.

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