Social Media Scholars training course is created to teach all the essential skills that are required for social media marketing. This course will acquaint about how to broadcast and market the product on social media, which includes providing in- depth knowledge about influencer marketing, content marketing, web analytics policies and reputation management.
Who Can Enroll ?
This Course is mainly designed for:
Freshers
Sales and marketing people
Entrepreneurs
Business Owners (Big or Small)
Marketing Professionals
Sales Professionals
IT professionals
Students (Any Background)
Course Module
This course will broadly cover the below mentioned topics:
Marketing Fundamentals
What is Marketing?
4 P’s of Marketing
Why is marketing important?
Need for Marketing for any business.
Marketing methods.
Internal & External components for the marketing environment
Fundamental of Sales
Selling methodology
Difference between sales & marketing
Selling Equation
Image & Sales Process
Psychology behind sales
Buying & Selling Process
Introduction to DM
Introduction to digital marketing
Digital vs Traditional marketing
Effectiveness of digital marketing
Various verticals of digital marketing
Scope & Opportunities for digital marketing
Job Roles & Designations
Introduction to Social Media
What is social media
Effectiveness of social media on any business
Various verticals of social media
Content as a foundation of social media
Psychology of social sharing
Building shareable content
Creating a successful social media strategy
Facebook Marketing
Introduction to Facebook
Why marketing on Facebook
Facebook terminologies
Facebook AIDA concept
Profiles vs Pages vs Groups
KPI’s to measure success
Connect with your Facebook audience
Facebook Pages
Why Facebook page?
Setting up your first business page
7 ways to get likes
Manage roles in your Facebook Page
Understanding Publishing tools
Create your first Facebook post
Right ways to use hashtags
Instant Articles
Walkthrough the Facebook Page settings
Best practices to optimize your Facebook Page
Facebook Ads Manager
Understanding Ads Manager
Create your first Facebook Ad
Different types of ads
Understanding split testing
Significance of campaign budget optimization
Deep dive into custom & look-a-like audience
Understanding Facebook Pixel
Understanding Location & Demographics
Target the audience with the right interest & behavior
Facebook Ads placement
Targeting Instagram through Facebook Ads Manager
Budgeting & Scheduling
Write ads that sell
Create a Lead generation ad
Different types of ad formats and their significance
Understanding Facebook Insights
Facebook Messenger Marketing
ChatBot Creation
Creation of Chat Flows
Collecting Leads
Integrating With Email Marketing tools
Instagram Marketing
Instagram Marketing Overview
Types of Instagram Account
Setting up your Instagram business account
Navigating through the settings
Optimizing your Instagram business profile
How to write the right Bio
Crafting an Instagram content strategy
Significance of hashtags
Influencer marketing on Instagram
Instagram Ads
Analytics & Measurement
Linkedin Marketing
Understanding Linkedin
Overview of the B2B sector
Sales navigation through LinkedIn
LinkedIn for personal branding
Brand marketing on Linkedin
LinkedIn company pages
Build a brand presence on LinkedIn
LinkedIn Ads
Linkedin Insights
Pinterest Marketing
Why use Pinterest
Pinterest for business
Pinterest terminologies
Create a Design - boards, pin
Leveraging rich pins
Create a business profile
Model influencers
Pinterest Profile SEO
Claim your website through Pinterest
Why Pinterest ads work
Pinterest marketing best practices
Analytics & Measurement
Twitter Marketing
Why Twitter and its usefulness
Understanding Twitter terminologies
Twitter marketing for brand awareness
Twitter marketing for influencers
Microblogging with twitter
A business account in Twitter
Significance of hashtags
How to get followers on twitter
Share your tweets
Get more retweets
Twitter ads campaign fundamentals
Measure your success through analytics
Youtube Marketing
Fundamentals of Youtube Marketing
Setting up a channel
Subscribers hack
Drive traffic to your channel
Find keywords for your videos
How to verify your account
Youtube terminologies, cards, end screen
Youtube broadcasting
Monetize your videos
Analytics & Reports
Additional Modules
Case Studies
Assignments on Case Studies
Google Digital Ads Fundamentals training + certification
Google Digital Garage training + certification
Why choose Synergy?
Synergy School of Business is the first & only Institute in India to offer
Stukent simulators for offline classes
$100000 ad credit to spend & learn through simulators in offline classes
Bing Ad Credit
Exemplary Technology Support
Domain Valid for 1year Worth INR 1500
Hosting Service Valid for 1year Worth INR 7500
Virtual Ad credits worth $50000
Text Books Worth INR 3000
Subscription to Social Community with Lifetime Support worth INR 10,000
Hubspot CMS Tool training
Question and Answers Forum with Lifetime Support worth INR 10,000
Live online AMAs (Ask Me Anything) worth INR 25,000
E-Book on Top 25 Digital Marketing Interview Questions worth INR 2000
Hootsuite Platform Certificate and Marketing Certificate Coupon worth $300
Eccentric Curriculum for Upskilling Students
Designed and developed in association with HubSpot, Stukent & HootSuite.
Training covers over 50 different learning modules
Exclusive tie-up with SBI for educational loans!
120+ hours of practical hands-on experiential training to learn and efficiently use paid & free digital marketing tools and platforms.
Learning Outcome of this course:
After successful completion of this course, students will:
Get an in depth knowledge about all social media platforms & will gain an expertise in preserving a company’s online existence in the different social media platforms.
Learn to perform fruitful advertisement campaigns on all social media platforms.
Get acquainted with creating an engaging and reader friendly content.
Learn to use different digital marketing tools, namely Hubspot CRM, Hootsuite, etc.
Job opportunities for this course:
After the successful completion of this course, students will be designated as “social media expert/specialist” and will find jobs as:
Digital Marketing Trainer
Social Media Executive
Social Media Manager
Digital Marketing Executive
Digital Media Analyst
Social Media Strategist
So, Hurry up! Register yourself for this course now!!
The PMI, PMP, ACP, CAPM, PMBOK are registered marks of the Project Management Institute, Inc.The PMI Registered Educational Provider Logo is a registered mark of the Project Management Institute, Inc.The PMI logo is a registered mark of the Project Management Institute, Inc.
